Seattle’s Convention and Visitors Bureau is transitioning to a new name and corporate identity this month. The organization will now be known as Visit Seattle; the re-branding will include a new identity mark with various defining statements for use with different audiences and visitor markets.
The re-branding process spanned several months and included research and testing among key stakeholders ranging from travel consumers to meeting planners. The new identity and graphic representation was well received from all.
“We believe we have arrived at a great identity that gives us a lot of flexibility in how we showcase and promote our city,” said Tom Norwalk, President & CEO of Visit Seattle.
The new identity also reflects the bureau’s evolution over the past 10 years. The convention and visitors bureau (“CVB”) has changed from a convention centric model to a broader, destination marketing organization (“DMO”). The organization’s destination marketing role has evolved to cover more consumer and leisure promotions, in addition to a continued focus on meetings and conventions.
“A primary focus of any DMO is to create strong brand awareness, stimulate demand for a broad spectrum of tourism industry members and partners, and to provide measurable economic impact to our region,” said Norwalk.
The new Visit Seattle corporate identity is also expected to assist in ongoing industry advocacy efforts, as both city and statewide tourism leaders work to establish tourism as a critical business sector, and to engage elected officials, economic development partners and stakeholders.
Visit Seattle, a private, nonprofit marketing organization, has served as Seattle/King County’s official destination marketing organization (DMO) for more than 50 years. The goal of these marketing efforts is to enhance the employment opportunities and economic prosperity of the region.